Google has introduced free shipping for UK customers after it began offering free shipping via its UK store in the US.
The company said the change was made possible by the launch of its new shipping services in the UK in the spring, which include free shipping on purchases of any goods from Google’s UK store.
Google has been working on a global shipping initiative since the end of the recession.
It has announced plans to ship over a million items, and plans to expand its global network by 50 per cent by 2020.
Google’s UK online store now carries products from a range of manufacturers, including the likes of BOBs furniture store and a range to help you decorate your house.
The company said that when the US launch was announced, customers had been asking about free shipping.
“We’ve been shipping goods to the US since the US opened up its doors, so we’re thrilled to be able to bring the same benefits to UK shoppers,” said Matt Smith, vice president of products and services at Google UK.
Google said the UK stores will also provide “exclusive discounts” on Google products and help to ensure that customers who have purchased items from the US have the best possible experience.
“This is an important milestone for Google in the U.S., and one that we are thrilled to deliver,” said Sam Nunn, vice-president of UK and Ireland.
“Google is one of the fastest-growing companies in the world and we’re excited to expand our international network to help customers enjoy our products and experiences across the globe.”
Google is currently selling items at Amazon, as well as in select European cities.