Apple Pay will launch in 10 more US supermarket chains in the coming months, including Target and Walmart, the company announced Thursday.
Apple Pay is the first of several new payment options that Apple is offering as part of its $1.9 trillion retailing effort.
Apple has been experimenting with new ways to provide more convenience to customers, and some of those have involved making it easier to pay with a smartphone or tablet.
The company’s efforts are part of a larger effort to expand its presence in grocery stores, which is the largest consumer market for smartphones and tablets.
Apple plans to start shipping in stores in the fall of 2021, with the first stores opening in early 2021, the Apple website said.
In the first quarter of 2022, Apple plans to begin shipping in grocery store locations, including grocery stores in major cities like New York, San Francisco and Boston.
The announcement comes after Apple announced earlier this week that it had entered into an agreement with the California-based Whole Foods Market to open a new store in Los Angeles, one of the biggest markets in the US.
The new Whole Foods store will include several of Apple’s products, including the Apple Watch, Apple TV, Beats Music, iBooks, and other products.
Apple’s decision to open up its payment capabilities to new retailers has been an aggressive one for the company, which has been focused on selling its hardware in stores rather than relying on partnerships with large retailers to serve customers.
Apple previously focused on providing a simpler, faster, and cheaper way to pay, but the introduction of Apple Pay has pushed that strategy into new territory.
Apple is launching Apple Pay in more than 30 major US grocery chains, including Kroger, CVS, Safeway, Safeways, Safeco, Whole Foods, Safer, Costco, Target, Safes and Sam’s Club.
Apple is also adding Apple Pay at Whole Foods in Chicago, Philadelphia, and San Francisco.
Apple also launched Apple Pay for purchases at Walmart, Whole Stop, Best Buy, Kohl’s, Sears, Sam’s Clubs, Target and more in January.