NFL owners have taken their Super Bowl advertising to the Korean grocery store, hoping to boost consumer awareness of the game and boost sales for their team.
The new $10,000 ad is scheduled to hit Korean retailers including K-Mart, Kohl’s and Target, the league announced Thursday.
Korean consumers will have access to the game in a special “Korean Super Bowl” ad campaign that begins in February.
The Super Bowl ads will also air in China, where the Super Bowl will be played, according to the NFL.
The league said that the Super $20K ad will debut in Korean grocery retailers in the United States and Canada beginning on February 11.
It will air on the ABC and ESPN networks starting February 18.
The ad will feature actors from the TV series “Star Wars: The Clone Wars,” which debuted in 2014 and was the first movie to feature a non-human actor as a protagonist.
In the TV show, Obi-Wan Kenobi, played by Rian Johnson, is the leader of the Jedi Order and one of the main protagonists.
Johnson’s character is also known as “Jedi Master” in the movie.
The ad will also feature actor Jason O’Mara, who portrayed Jedi Master Yoda in “Star Trek: The Next Generation,” the original “Star War” and “Starcraft” movies.
K-Mart will be the first major retailer to launch the Super Dollar General Store ad, which will hit K-mart stores nationwide starting in February 2018.
Kohl’s will also debut the Super 20K Super Bowl campaign.
The campaign will air in K-marts nationwide beginning in March 2018.
Target, Kohls and Walmart will begin airing the Super 50K Super Super Bowl Super Bowl Ad, which is scheduled for Super Bowl Sunday.
The “Kong: A Love Story” Super Bowl commercial will air at least once a week in all 50 states, with a nationwide airing scheduled for February 19.
The 30-second spot is set to air on ABC and ABC Family, with the Super 40K Super Game ad scheduled for the next week.
The Super 50k Super Bowl spot will air Feb. 28.
The NFL also announced that it is expanding its digital content offerings with the release of the Super 30K Super Football ad.
The digital spot, titled “Kung Fu Football,” will air from 10 a.m. to 6 p.m., Tuesday through Saturday, Feb. 6 through 10.
It features the Super Super 50 Super Bowl commercials.