We’re all used to the idea of buying a bag of laundry detergent to wash your clothes, but the truth is there are many more reasons to consider buying women’s style clothes online.
“It’s an incredibly important part of the modern wardrobe,” says Sarah McBride, co-founder and co-owner of online shop Temptress, which specializes in selling women’s and men’s styles online.
“A lot of people are finding that online shopping is really a way to bring together brands that are so similar.”
The goal, McBride says, is to “bring out the best in people.”
Temptress has a particular focus on womenswear, and has grown its online sales nearly fivefold in the past year, bringing in $100 million a year in revenue.
But that’s just one way online retailers are taking advantage of women’s fashion trends.
A recent study found that women’s shopping habits have grown faster than men’s over the past three years, which suggests that women are more likely to shop for women’s brands than for men’s.
And as women become increasingly aware of the importance of clothing, they’re also starting to embrace their own style, which can make shopping online an easier, cheaper, and more personalized way to buy clothing than ever before.
Some of these changes, McBrien says, are simply the result of the increased accessibility of technology.
It used to be that a designer would have to travel to a store in person to have the chance to showcase their work, but that’s no longer the case, she says.
“People now have access to the best brands online.”
But McBride cautions that online retailers need to keep in mind that women also tend to shop at more limited price points.
She advises consumers to be wary of online stores that “tend to go out of their way to make their products more expensive than what they actually sell for.”
If you’re shopping online for a women’s or men’s brand, she adds, you should always check the store’s site first.